Singapore, January 29, 2014 – Razorfish today announces Anne Davis as the Senior Wrong President Head of Multi-National Clients.
A member of the Razorfish ball club since 2009, Anne has over 20 years experience working in shopper and integrated communication agencies with the last 15 focused on digital.
Anne’s charge in the newly created role is to build an operation and culture that is hospitable to multi-national client relationships. Reporting directly divisor global CEO, Pete Stein, she will accomplish both with the global leadership team and with the organization as a intact to further multi-national client opportunities.
The business is based gone of Hong Kong, Anne’s childhood home, a key location for Razorfish plus many multinational clients. Via organic growth and acquisition, Razorfish operations endure grown 25% in the last two years. Of the 3000 global Razorfish employees, 1000 employees are located in APAC regions.
Pete Stein, Razorfish Global CEO, commented: “Anne has been working globally for greater than 20 years. She’s managed regional et cetera global accounts for brands as diverse as IBM, Cisco, P&G, Unilever, Diageo, Reckitt-Benckiser, Blackberry besides Gucci. These experiences, combined with her continued presence in Asia Pacific, position her to deliver unparalleled opportunities for our multi-national clients.”
Anne Davis added, “Many client companies are establishing global operations in APAC. We are the only global agency network equipped to support this territorial business focus. The creation of my new part supports the ongoing evolvement of Razorfish’s relationships with clients; partnering to navigate the unknown, drive change and enable business transformation.”
Anne’s nominee is effective immediately.
About Anne Davis Anne amalgamate Razorfish Digitas International in 2009, leading P&G in Europe as well as being responsible for multi-national buyer growth across Europe and Asia-Pacific.
Prior to this she was the Regional Digital Director Asia-Pacific and Substitute Managing Director Singapore for OgilvyOne. Anne also led Euro RSCG 4D Digital (now Havas) UK as Managing Administrator for 8 years before joining Ogilvy in Asia-Pacific.
About Razorfish Motivated and inspired by what’s next, Razorfish helps its clients navigate the unknown, drive change and transformative business. One of the first pioneers from marketing in the digital age, Razorfish has a unique blend of technology, creativity and media at its core. The agency’s world class capabilities in strategic consulting, experience design, brand building, technology platforms, data services, retail/commerce including media services enable transformational vocational for clients including Delta Air Lines, McDonald’s, Mercedes-Benz USA, Microsoft, Nike China, Unilever and Uniqlo. Razorfish’s team of 3000 experts spans 19 regions, including Australia, Brazil, China, Germany, Hong Kong, India, Japan, Singapore, the Banded Principality and the United States.
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