Copyright (c) 2013 SeniorMarketing.com
A new website is a amazing thing. It is like opening something from the Apple store. You feel excited about having a new voice for your senior living community and start rational of things like branding, color schemes, flashy design, the logo, a big picture of your community, and how legion hits it will get, etc.
But, have you ever considered the main purpose of your website?
Your website is often times the first allude regarding contact with unrealized residents et cetera their caregivers. You have just seconds to give them information they need, or they are gone like a roadrunner. And all the flashy design can bid out the window.
In today’s world of shortened inspective spans and data overload, it is significant your webstek hits people’s emotional buttons and engages them in a relationship as soon as they land on it.
This is why, instead like focusing on the aesthetics of your senior living website, the most important metric to reckon is, “how many customers can I win from this thing?”
A beautiful and flashy senior living website looks nice, but what you really should focus on is it being part like your marketing system that brings in new residents on autopilot and assists your sales process.
Hardly just an overpriced digital brochure!
How To Create A Sales Funnel Within Your Senior Living Website
You literally have less than 10 seconds to capture seniors and caregivers attention or they’re out of there. Seniors and caregivers in your community are going to root out your locale a number of ways. One of the most controllable ways is from the ferret engines.
If you are paying for traffic via pay per click, you need to make sure you have a specific “landing page” that is created to give people what they are looking for and capture their information. In fact, every page on your senior living website should capture people’s meet information, or get them to pick up the phone and call you.
Multiplex senior communities do not send people to a specific page. They’ll send them to the homepage, which looks nice but provides no action to take, and then wonder why proletariat aren’t contacting them.
Let mij ask you a question, “Would you place a newspaper or yellow page ad without giving a caregiver or senior an easy to find phone number, website address, or other easy way to contact you.”
Seniors And Caregivers Do Business Along People, Not Companies!
A great way to get seniors rather caregivers information (other than just getting an research about the community) is to give away some valuable information you produced in exchange for their tangential information. This can be a free report, email course, free video, access to a cost calculator, etc… Then you can follow up amidst them through email, build a relationship around storytelling, scratch their itches, and be the one educating them.
Who are they are most inclined going to turn to when you’re the one supplying them with all this great information, expertise, and have formed a personal relationship with them through your stories? The chances of it being your senior living community are greatly improved with every relationship you can forge through a good follow up system after people visit your community’s website.
There are many services that provide email marketing furthermore I recommend signing up for one. They allow you to drip feed emails over time. Imagine having all this great information, personal stories, etc. working for you 24 hours a day, even though you’re sleeping. This is a sure way to stand out from your competitors who delegate out a standard and boring company dernier cri newsletter once a month.
I dream this article has opened up your mind to the potential of your senior living community’s website. If you have a flashy designed website including you’re not sure if it’s bringing in new residents or customers, then I encourage you to hold your web design company accountable. Ask them why it’s not producing any results, et sequens if they do internet marketing. This is why it’s important to work with a company that understands how to make a webstek produce results.