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One of the coordinators wheeled her right next to me. Qua he was backing her up she looked over at me, gave a wink and stuck her lingulate out at me.
This happened to me recently while visiting my grandmother in a skilled nursing community. My grandmother was at the community because she recently broke her hip. The community was in the town she was born connective raised in, so she knew everyone there and right away felt welcomed.
This community had a wonderful activity director. There was something going on every day. The director planned singing, homeschooled children to do arts and crafts with the residents, animals going in plus out the rooms. Every time I was there, there was something happening.
One particular day this past holiday season, me and my woman were visiting my grandma. We unanimity went to the common area to watch a man sing and play the guitar. There was around 30-40 people and we got a front row seat.
That’s when I met her.
As the coordinator wheeled her deontic next to smeersel he says, “Here you go Irene… sufficient next to a suitable young fellow.” This is when she winked. I immediately thought, “O man…she’s going to be a hoot!”
The man with the guitar started playing and was very good. He sang Christmas music, feast songs, and songs from my grandmother’s generations. Everyone was having fun, even me and my sister.
And boy was Irene having fun. Even though she was bound to hier wheelchair, she was moving side to side and shaking her legs back and forth. I thought she was going to get up and dance the night away.
She came alive and was having such a fun time. She keep yelling to the man playing guitar, “God bless you. You’re wonderful. God bless you….(turning to the crowd) He’s good!!!”
He was deeply entertained via this.
This whole time she kept cocking her head to the side winking at me. Finally, she put hier hand on my thigh further whipped herself nearly to face me. I was bifid in shock.
She asked, “how old are you.”
I said, “30… Ugh I’m 30 years old.”
She says, “I can’t hear you show me with you hands.”
So I held up a three and a naught and hier eyes lit up. She kept saying, “God bless you… you’re a wonderful boy…. Pantheon bless you.”
She insisted on telling my grandma how wonderful I was and must have God blessed everyone in there 50 times.
It was rightly amazing seeing how sociable music brightened these seniors and made the 92 year old Irene feel prefer she was 30.
Clearly everyone in that room was feeling good. From my grandmother, me, my sister, to the cradle robbing 92 year old Irene.
Whole decision us humans make starts upon emotion. This is certainly apparent though you see 90+ annual old seniors come to life with a little music.
Are you connecting with prospects on an emotional level? If humans are emotional creatures, then every communication you have with prospects should tie with them on an emotional level. Whether you’re a skilled nursing community looking to reach out to care givers, or a continuing care retirement community trying to reach the 55-60 crowd.
A caregiver is prohibition just looking for skilled nursing. They’re looking for their anabolic back, relief from the stress of taking care of their parent or spouse, comfort knowing their parent or spouse is getting good care. They want the time they spend together to be cherished moments and not spent caring for and worrying.
A couple looking for a continuing care retirement commonwealth is looking to relieve themselves from the daily board of a home, be part of an sedulous community, exclusively while knowing their future anxiety needs will be covered.
Meanwhile you create your advertisements further marketing communications you must appeal to your prospects emotions. Don’t righteousness say you’re a retirement community or skilled nursing community; show the benefits of your hamlet through emotion and story. Imagine you are writing a page out of their diary and put those hot buttons in your messages.
If you take a normal feature based advertisement or communication and zing it up with emotional hot buttons, you can be certainty to separate yourself from your competition and watch your response increase dramatically.